KAARAL’s STORY:

Kaaral is a story of passion, that was passed down from father to son for three (3) generations.  This story began back in 1981 with Antonino Vitulli, father of Silvano. Currently, Mr. Vitulli’s three grandchildren, Francesco, Nicola, and Romolo were the young visionaries who brought the presence of the company to more than 35 countries around the world.                                   

They support and guide hair stylists in their everyday work. Through research, development and experience producing innovative and high-quality products allowing the creation of endless color combinations and looks for every need.

 MISSION & VISION:

To blend quality, style and trends and become the spokesperson and source of inspiration for “Kaaral Made in Italy” everywhere.

To support and guide hair stylists in their everyday work. Through research, development and experience producing innovative and high-quality products allowing the creation of endless color combinations and looks for every need.

Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the “Kaaral Family”.

 RESEARCH & DEVELOPMENT (R&D):

 From the inception to the present day, we have been growing steadily. This is due to our R&D laboratories, our specialized team and our advanced technologies formulating new products everyday that are the emblem of scientific research, innovation and market trends.

 We are the first company producing cosmetics for hair to have obtained the Certificate of Excellence which encompasses (4) Certifications which are: 1. GMP Certification (Good Manufacturing Products, 2. Quality Certification, 3. Environmental Certification, & 4. Safety Certification